Thursday, December 20, 2007

OK TATA

A lot has been said recently about the Orient Express Hotel’s snubbing of the Tatas and the retaliation letter from the Tatas. It is about time that the west (the developed world) realizes that the east is coming …and its not by an accident but by intelligence and hard work. The behavior by Orient Express Hotels shows a clear prejudice and lingering colonial thought process. The following excerpt from a Financial Times article summarizes the changing global scenario -


When Jamsetji Tata, its (Tatas) founder, proposed making steel for the British-run Indian railways in 1907, Sir Frederick Upcott, a colonial administrator, scoffed. “Do you mean to say that Tatas propose to make steel rails to British specifications?” he asked. “I will undertake to eat every pound of steel rail they succeed in making.”

A century later, the Tatas paid £6.7bn ($13.7bn, €9.4bn) to buy Corus, the successor to British Steel.

It is time for the west to wake up from their dream!

1 Comments:

Blogger Swati said...

“Any association of our luxury brands and properties with your brands and properties would result in a reduction in the value of our brands and of our business and would likely lead to erosion”

Disgusting..they sure need to realize our worth..and thats not far.

2:43 AM EST  

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